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Impact at Imagine5

Words: Words

Photos: illustrations

Everything we do at Imagine5 is about making an impact. We tell stories with a clear goal in mind: to spark action, change behavior, shift social norms and create a sustainable future.

Below you find our 2023 Impact Report, outlining the impact we’ve had on our journey so far, what we’ve learned and where we’re going next. Enjoy the read!

The big picture

Let’s start by zooming right out.

Imagine5 is on a mission to make sustainable behavior the norm. We do this by telling stories at the intersection of culture and climate that inspire planet-friendly action, steering clear of the doom and gloom of mainstream media and instead, shining a spotlight on the positive.

This mission aligns closely with the United Nations Sustainable Development Goal (SDG) 13: taking urgent action to combat climate change and its impacts.

The good news is: our audience is willing and able to make changes. However, they feel paralyzed by negative news, and they don’t know how best they can make a difference. We fill that gap.

Our Theory of Change revolves around positive climate storytelling for meaningful and lasting impact.

What our
community says


believe that individual actions contribute to a sustainable future. 90% say Imagine5 influenced this attitude positively.


say they intend to change their behavior over the next 6 months. 85% say Imagine5 influenced this intention.


say they adopted a more sustainable lifestyle in the past 6 months. 75% say Imagine5 inspired this behavior change.

We focus on where our audience can make impact

Our stories cover the areas where evidence tells us that changes in lifestyle can have the biggest impact, including food, travel, energy and waste.

Here are some of the incredible stories we’ve told across our 5 domains of impact:

Impact Report 2023

If you have any questions or feedback, feel free to email us at [email protected].