Greenwashing: Avocados aren’t sustainable and other lessons from a day of going green

In the 5 Podcast, Johanna Kinnock and Maria Jencel try to find out what it actually takes to be the change they want to see in the world.

‘Greenwashing’ is the scary trend of companies trying to appear more sustainable than they actually are. As businesses race to look and sound as green as possible, how can consumers keep up? How do we know what’s for real?

We speak to greenwashing expert Andreas Rasche about whether intention matters when it comes to sustainability and Gordon Renouf, co-founder of popular brand transparency app Good On You about how everyone has the right to know where their clothes came from. Then we jump in at the green end by trying to go a day without consuming anything unsustainable (with limited success).

Here are some of the things we’ve been reading about greenwashing:

• The troubling evolution of greenwashing, The Guardian
• This app tells you how ethical fashion brands really are, DAZED
• Good On You – the transparent fashion app