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You got the look

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We all want to look good. But, in a world where fast fashion and the future of the planet are far from a seamless fit, let’s embrace our inner cool and get creative with what we already own.

Getting dressed: it’s one of the first things we do every morning. We rise and then set ourselves up to shine, expressing who we are, or how we’re feeling through our clothes. They are visible extensions of our identity. Do we want to stand out or blend in?

But what does what we choose to wear really say about us? And our values? With a global industry producing an endless cycle of new trends – items designed with a limited shelf life in mind – it’s worth asking ourselves if we need to (and want to) buy into this thing called fashion.

Especially considering the price we pay for this, as a planet.

The fashion industry is responsible for about 10% of global CO2e emissions, more than aviation and shipping combined. On top of that, the average consumer is purchasing 60% more items of clothing compared to 20 years ago but each garment is kept half as long. Much of it – up to 85% – ends up in landfill.

This doesn’t have to define us. 

So why not free yourself from fashion and own your style instead? Because the coolest look is the one you have. How’s that for the ultimate sartorial statement?

You don’t need to do it alone. Join us in our 60-day #YouGotTheLook Challenge and explore what’s already in your wardrobe. Mix and match new combinations or reconnect with long-lost favourites. Style it up, style it down: do what feels good, you have all you need.

You’ve got the look.

Join our #YouGotTheLook Challenge

  • Step 1
    Spend the next 60 days wearing only what you already own. Tell friends, family and colleagues. The more people joining in, the more fun.
  • Step 2
    Dive in. Mix and match in creative ways to create new looks you didn’t know you had.
  • Step 3
    Share your journey and outfits with us on social media and don’t forget to tag us and use the hashtag #YouGotTheLook.


March 30th
18:00 – 20:00
Dignita Hoftuin
Nieuwe Herengracht 18a
1018 DP Amsterdam

[Not available] IMAGINE 5 x Fixing Fashion Workshop

We invite you to join us on March 30, from 18:00 to 20:00, at Dignita Hoftuin in Amsterdam for a workshop on how to repair garments in style with hands-on inspiration from mending collective Fixing Fashion. Save the date and sign up here from March 8th onwards.

March 25th
Copenhagen Business School
Dalgas Have 15
2000 Frederiksberg

[Not available] OUR SHIFT – Fashion Show

OUR SHIFT takes over the runway with their newest, fully upcycled collection ‘MAKE LESS, THANKS’, using abandoned tents from Roskilde Festival as the main material. The fashion show will be accompanied by an expert panel discussion on topics of overproduction and textile waste as it aims to raise awareness of what happens to the textiles we throw out to be recycled.