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The vegan ready meal company making sustainable eating the easy option


Plant B is a Dutch startup on a mission to make healthy, tasty plant-based meals easier for us to incorporate into our weekly meal plan. How? With a range of ready-made vegan meals delivered to our doorstep. Frozen for freshness, the meals pack-in all the nutrients, without the need for highly processed preservatives.


The meals can be ordered in boxes of six, as a one-off or as a subscription. From risotto to curries to noodles, there’s a whole range of dishes to choose from – all developed by an in-house nutritionist. The frozen meals are delivered in custom, sustainable packaging and can be stored in the freezer for six months.

“We want to give plant-based eating the chance to become the new normal”

Joost Esser, Plant B co-founder


At 5 Media we believe in doing all we can to boost the impact of others. That’s why we are partnering with Plant B as one of our inaugural Local Heroes, working together over the coming year to help get people excited about plant-based food as a healthy and planet-friendly option.

5 Media partnerships manager Sofia Redford said: “We were immediately impressed by Plant B’s goal of making the difficult easy and by the comprehensive approach they are taking to their work – from ingredients to packaging to delivery – not to mention the great recipes.”

Plant B

  • Check out Plant B’s website here (products currently available in the Netherlands only).
  • Read our interview with co-founder Joost Esser