Meet the Imagine5 team
A little about who we are, what we all do, and how to reach us.
Melle Bos
melle.bos@imagine5.com Read more +Melle leads Imagine5’s brand and marketing efforts. Based in Amsterdam, he works with the Brand & Engagement team responsible for building the Imagine5 brand and connecting to Imagine5’s audiences, through campaigns, membership and partnerships with like minded organizations and people.
He has spent a large part of his career building brands that matter to people. With advertising agencies and several brands. His position at Imagine5 gives him the opportunity to build a brand that matters to people ánd planet.
What’s a change you’ve made to live a more planet-friendly life?
“I’m transitioning more and more to a plant-based diet – and loving it! The growing number of great plant-based restaurants and menu options, cookbooks and products has made it accessible and enjoyable to contribute to a more sustainable world, without having to compromise on great taste or dining experiences.”
Justin Cadelago
justin@imagine5.com Read more +Based in San Francisco, Justin leads 5’s activities in the United States. He’s responsible for stewarding our US strategy covering storytelling, partnerships, social media, events and community.
Justin has spent his career working at the nexus of digital media, entertainment and storytelling. He brings a strong knowledge of media and culture, combined with a passion for climate solutions. He’s determined to contribute to a healthy future for humanity and the planet, by being part of something bigger than himself.
Outside of work, Justin loves running in the mountains, and is building up to his first ultramarathon.
What’s a change you’ve made to live a more planet-friendly life?
“I try to live a sustainable lifestyle to the best of my ability – I observe a plant-based diet, minimize consumption and live in harmony with the natural world. Progress over perfection.”
Hugh Coombs
hugh.coombs@imagine5.com Read more +Based in Amsterdam, Hugh looks after 5’s social media presence, connecting with our ever-growing community and bringing them brilliant content.
Before joining 5 Hugh worked on grassroots projects that aimed to supercharge reuse and recycling. He’s proud to help 5 maximise its impact by connecting us with the biggest and most engaged community possible. Also, he stops us taking ourselves too seriously.
When not at work, Hugh can often be found updating a giant spreadsheet of every movie he’s watched or plans to watch. He’s also big into Aussie Rules Football and eats vegemite by the spoonful. Can you guess where he’s from?
What’s a change you’ve made to live a more planet-friendly life?
“I buy either secondhand clothes or no new clothes at all. Repairing is great.”
Mie Dahlquist
mie@imagine5.com Read more +Based in Copenhagen, Mie spearheads Imagine5 on its mission to inspire and empower individuals to shape a more sustainable future.
Mie’s career journey has been defined by her dedication to unlocking the potential for transforming attitudes and behaviors, leading to tangible and impactful progress.
Before joining Imagine5, Mie spent most of her career in various leadership roles in the Danish media and fintech industry.
At the core of Mie’s passion lies a commitment to making a positive impact, driving meaningful change, and cultivating talent.
On weekends, Mie frequently immerses herself in the serene beauty of Sweden’s natural landscapes and is a devoted enthusiast of natural cold-water therapy.
What’s a change you’ve made to live a more planet-friendly life?
I walk or bike as my primary mode of daily transportation, prioritise secondhand purchases, and consume meat only occasionally.
David De Vere
david@imagine5.com Read more +David looks after 5 Media’s partnerships in the United States.
Before joining 5 he worked for 25 years in training and certification at some of the leading tech companies in Silicon Valley, most recently Amazon Web Services.
For David, joining 5 is a new challenge and a voyage of discovery.
Based in California, he loves reading, travelling and spending time with family. He’s also obsessed with ’80s music and can name pretty much any song from the era – especially the one-hit wonders.
What’s a change you’ve made to live a more planet-friendly life?
“We’ve replaced our dish soap, which came in big plastic bottles, with a soap bar – so there’s no plastic.”
Daniel Flendt Dreesen
daniel@imagine5.com Read more +At 5, Daniel applies his deep knowledge of the climate space to research, outreach, events and writing.
Daniel is passionate about environmental justice and evidence-based impact. In the past he has served on the board of Denmark’s national aquarium, and led a climate ‘action tank’ that brought together contributors from all over the world to workshop actionable solutions. He also advises labour unions on sustainability through his own consultancy.
Based in Copenhagen, Daniel loves football, movies and spending time in nature. He has a wealth of random trivia about marine life.
What’s a change you’ve made to live a more planet-friendly life?
“I’ve shifted away from buying meat. I won’t say no to my grandmother’s cooking, but it doesn’t feature in my kitchen.”
Joost Grijsen
joost.grijsen@imagine5.com Read more +Joost is responsible for the growth of Imagine5 both online and offline. That means getting more people inspired by positive climate stories, every month.
He loves getting the chance to apply the skills and tools of marketing to a cause he’s passionate about.
Before joining Imagine5, Joost worked for a lottery that donated half of its profit to charities, and a scale-up that advised homeowners on sustainability.
Originally from a small town in the eastern Netherlands, Joost has been living and working in Amsterdam for nine years. He loves thriftshopping, cycling, music (some of his Spotify playlists include over 4,000 songs) and discovering new creative hobbies.
What’s a change that you’ve made in your life, to try to live more sustainably?
“I’ve been eating less meat and dairy and shopping nearly only for vintage clothing. I stopped eating quark which was huge for me. Sold my car. And I’m trying to fly less!”
Nicolai Hansson
nicolai.hansson@imagine5.com Read more +Nicolai oversees 5’s content strategy and manages the team that produces all the content for our website, magazine and different social media platforms.
He is passionate about using the power of storytelling to inspire people to make positive changes in their lives.
Based in Copenhagen, he previously worked in television and radio in various content creation and commissioning positions, and even hosted children’s TV shows.
When not at work, Nicolai enjoys spending time with his family – at an old castle or other historical site if he has his way. He is known for linking conversations to song lyrics and bursting into song, a talent he says not everyone appreciates.
What’s a change you’ve made to live a more planet-friendly life?
“I don’t buy new clothes very often. I actually hate going shopping, which makes it a lot easier not to buy clothes. I’m also gradually cutting down on meat in my diet.”
Anne-Marie Hoeve
annemarie.hoeve@imagine5.com Read more +Anne-Marie is 5’s joint editor based in Amsterdam, working with the team to devise, create and curate compelling content.
She has extensive experience as a writer and editor, including many years as a freelancer. She has always been passionate about the power of stories.
Among other achievements, Anne-Marie once won a hitchhiking race by such a big margin that she got to the end before the organisers.
What’s a change you’ve made to live a more planet-friendly life?
“I’ve let go of “all-or-nothing” thinking, so now I make changes – like cutting back on meat and buying vintage – without feeling like I have to do everything at once.”
Shaivalini Kumar
Read more +Shaivalini makes sure that the amazing stories Imagine5 tells also look amazing.
She has a background in visual communication design and over a decade of experience as a brand designer, illustrator and creative director.
Born and raised in New Delhi, India, Shaivalini now lives in Copenhagen, Denmark. She loves using her creativity to make an impact, bring people together and spark meaningful conversations.
Shaivalini also loves cooking and pottery – and she’s the only member of the Imagine5 team who can play the harmonium.
What’s a change that you’ve made in your life, to try to live more sustainably?
“My partner and I are both vegetarian, and I make sure to bike as much as possible.”
Robert Langkjær-Bain
robert@imagine5.com Read more +Robert is 5’s joint editor based in Copenhagen, working with the team to produce a constant stream of fresh, exciting content for 5.
He previously worked as a writer and editor for various UK publications, and spent several years as a freelancer.
He loves trying to understand opposing viewpoints to spot what people can learn from each other.
Robert listens to a lot of music, drinks a lot of tea, and sings in a choir.
What’s a change you’ve made to live a more planet-friendly life?
“I eat way less meat than I used to. I’ve even managed to get my kids on to meat-free sausages and pate.”
Madalena Limão
madalena.limao@imagine5.com Read more +Madalena looks after project management, marketing strategy and magazine distribution. She’s the one who brings the Imagine5 teams together to make every creative project the best it can be.
Before Imagine5, Madalena worked on reusable period products – helping to normalize periods through creative marketing and branding. She gets energy from contributing to projects that are geared towards the greater good… and from making her colleagues laugh!
Originally from warm Lisbon, Madalena lives in chilly Copenhagen. She loves listening to music, admiring nature and eating delicious food. Preferably all at the same time.
What’s a change that you’ve made in your life, to try to live more sustainably?
“I’ve been mostly vegetarian for the last 10 years and I stopped buying clothes, especially from fast-fashion brands.”
Prunelle Mathet
prunelle.mathet@imagine5.com Read more +Prunelle is one of Imagine5’s two video journalists creating compelling editorial video content for Imagine5’s website and social media.
She strongly believes in the power of visual storytelling to connect with people emotionally and ignite positive change.
Based in Amsterdam, Prunelle has an editorial/documentary background. She previously worked as a videographer and editor for a global creative scale-up. She also freelanced for several non-profits and small companies with missions she believed in.
She speaks five languages, although she admits sometimes mixing them up.
What’s a change you’ve made to live a more planet-friendly life?
I switched to a fully plant-based diet twenty years ago. A world of flavors opened up for me, and it’s made every meal feel like an opportunity to make a positive impact on my health and on the health of the planet.
Callie Meador
callie@imagine5.com Read more +Callie manages 5’s social media accounts for the US region, keeping in touch with the 5 community and sharing compelling content.
Before joining 5, Callie looked after digital marketing at big and small organizations in sectors ranging from food to tech. That was until she experienced – in her words – a ‘third-of-life crisis’, packed her bags and moved to France and Italy to work on biodynamic vineyards instead. Since then she has sought out work where she can make a positive impact in the world, which is what brought her to 5.
In college Callie was a Division 1 competitive runner and still loves running around beautiful Northern California. Her one-mile record is a blistering 4:43.
What’s a change you’ve made to live a more planet-friendly life?
“Six years ago I ate a sausage pizza for dinner. The next day I watched a documentary about the treatment of animals, and I haven’t touched red meat, pork or poultry since. I didn’t even finish the leftover pizza.”
Madeleine Murphy
madeleine.murphy@imagine5.com Read more +Madeleine works to engage the world’s most exciting climate heroes as partners, and collaborates with them to tell stories that inspire.
At the heart of everything she does is a passion for the environment and human connection. So she loves getting the opportunity to bring people together to stand up for the planet. Before joining Imagine5, Madeleine worked on creating purpose-driven campaigns for various brands in the US.
Originally from Florida, Madeleine is based in San Francisco. She’s a lover of art exhibits, musical theatre and beach days.
What’s a change you’ve made in your life, to try to live more sustainably?
“I only shop secondhand for clothing, and I do extensive research into anything that I bring into my house!”
Jakob Sleiborg
jakob.sleiborg@imagine5.com Read more +Jakob makes sure all 5’s output is visually compelling, on all our platforms and touchpoints.
Based in Copenhagen, he has previously worked as a freelance art director, videographer, photographer and as a creative in the advertising industry.
He sees himself as a jack of many trades, always looking to learn new things. His role at 5 allows him to get involved in photography, filmmaking, graphic design and copywriting. He also loves race biking, playing music, board games and football. And he once played a zombie in a feature film.
What’s a change you’ve made to live a more planet-friendly life?
“I eat vegan at home – which is really thanks to my wife. I’ve found it hard eating less meat, but she’s made me realise the possibilities that are out there.”
Ben Suliteanu
benjamin.suliteanu@imagine5.com Read more +Ben is one of Imagine5’s two video journalists, creating beautiful short films that move audiences and empower them to take action for a sustainable future.
He loves getting the chance to meet amazing people and tell their stories in a compelling way. Before joining Imagine5, Ben was a freelance documentary filmmaker working with outlets including Emergence Magazine.
When he’s not behind the camera, Ben can be found buzzing around the Bay Area on a snowboard, bike, or surfboard, and spending quality time with friends and family.
What’s a change that you’ve made in your life, to try to live more sustainably?
“I ride my bike or skate to get most places around San Francisco. It tends to be faster than driving in traffic, and it’s way more fun!”