IMPACT REPORT 2025
From stories to
real-life impact
For us, real-word impact is what it’s all about. We tell stories with a clear goal in mind: to spark action, change behavior, shift social norms and create a greener future. Take a moment to explore our progress, our findings and our lessons below.
The big picture
In a time where the world feels like it has turned upside down, we’re here to reframe it.
The good news is: people all over the world are not only concerned – they’re also willing to make changes. In fact, 96% of our community believe individual actions matter. However, global problems can seem too big to challenge, especially when overwhelmed by negative stories that paralyze action. We believe it’s hope, rather than fear, that truly drives change.
About this report
In 2025, we surveyed 998 members of our community about their lifestyle and how we play a role in it. These are the average results from our bi-annual surveys.
Our ultimate goal
Our Theory of Change shows how we use positive climate storytelling for meaningful and lasting impact – focusing on those areas of life where individual changes can make the most impact: planet-friendly food, greener transport, clean energy at home, low-impact travel and zero waste.
Our impact in 2025
Every year, our Impact Report offers a snapshot of the reach and influence of our work. Each metric represents real people engaging with ideas designed to inspire positive change. Now let’s dive in.
The year in numbers
- 257 million views (+42% from last year)
Our stories were seen millions of times across our own platforms and together with our partners. - 17.5 million engagements (+140%)
People all over the globe liked, commented and shared our stories. - 516,000 followers on social media (+109%)
Our engaged community of changemakers on social media is out to change the world with us.
From impressions to real impact
Behind every view, click, and subscription is a person with the potential to see something differently. What truly defines our work isn’t just how many people we reach – it’s the real impact it has on a person’s life and the meaningful changes they choose to make as a result.
2025 was a breakthrough year of impressive growth, deepening the impact of Imagine5. In this annual impact report, we highlight our journey, the milestones we reached,
key learnings and future aims.
Thank you for being a vital part of our journey
Your support propels us forward as we continue to make a life in balance with nature not just a goal but a reality that resonates with people around the world.
For questions or feedback, please email us at 5@imagine5.com.