OUR JOURNEY
Real-world impact for a thriving planet
We tell stories with a clear goal in mind: to spark action, change behavior, shift social norms and create a sustainable future. Below you’ll find our 2024 Impact Report, outlining the impact we’ve had on our journey so far, what we’ve learned and where we’re going next. Enjoy!
The big picture
Let’s start by zooming right out.
Imagine5 is on a mission to make sustainable behavior the norm. We do this by telling stories at the intersection of culture and climate that inspire planet-friendly action, steering clear of the doom and gloom of mainstream media and instead, shining a spotlight on the positive.
This mission aligns closely with the United Nations Sustainable Development Goal (SDG) 13: taking urgent action to combat climate change and its impacts.
The good news is: our audience is willing and able to make changes. In fact, 92% of our audience believe individual actions matter. However, they feel paralyzed by negative news, and they don’t know how best they can make a difference. We fill that gap. Our theory of change maps out how we use positive climate storytelling for meaningful and lasting impact.
Theory of change
This is our theory of change for meaningful and lasting positive impact.
1. Inspire and educate
Inspire: Create hopeful and empowering storytelling.
Educate: Speak on the climate crisis’ urgency and the changes that actually matter.
2. Engage and raise awareness
Engage: Actively participate to foster meaningful interactions.
Raise awareness: Cultivate consciousness around a need to change and the existing solutions.
3. Spark action and conversation
Spark action: Feel empowered to make the changes needed while having fun.
Spark conversation: Be load, speak to others and inspire them to do the same.
4. Change behavior and shift norms
Change behavior: Change people’s behaviors towards a more planet-friendly lifestyle.
Shift norms: Shift the social norm.
Our impact in 2024
We surveyed 1,421 members of our community in 2024 about their lifestyle and how we play a role in it. Below are the results of our most recent survey from December 2024.
A break down of our 2024 Impact report
(+1% from last year)
(+11% from last year)
(+13% from last year)
80% say Imagine5 has influenced the changes they’ve made in their lives.
33 million people reached
We reached millions of people around the world through our channels. We had 2 million people visiting our website.
7.3 million engagements
People all over the globe liked, commented and shared our stories with their community. More than 247,000 follow us across our socials.
58,000 newsletter subscribers
We stay in touch with our community – inspiring them with positive stories straight into their inbox every other week.
Top stories of 2024
Our stories cover the areas where evidence tells us changes in lifestyle can have the biggest impact – this is where our audience can make a difference: planet-friendly food, greener transport, clean energy at home, sustainable travel and zero waste.
Explore our best stories of 2024
If you have any questions or feedback, feel free to email us at 5@imagine5.com.
Thoughts from our community
Imagine5 changed my thinking on climate changes and about what can every person do to make difference.
Thank you for spreading hope and positivity that make me believe there’s good people believing in the beauty of nature and connections 🙂
I love-love-LOVE the diverse topics you cover, with joy, and how they inspire me.
What I really like about your work is that you shed light on environmental impact on sector that is often ignored by the majority. Not alot of experts think about sustainable in cultural and media industry but thankfully we have imagine5 for that. So thank so much for your hard work.
It’s lovely to read positive stories and to read about what others are doing. The knowledge that others feel the same is very encouraging.
I find your work inspiring, meaningful and motivating. It’s easy to see things only negatively in times like these, so reading your stories and seeing your work is a hit of fresh air every single time, makes you feel more positively too. I hope to be featured in your stories one day.
